Over 40% of women in the U.S. measure 5’4” or under, yet not many fashion brands cater to this audience. Most brands ignore this reality making it difficult for powerful, strong, yet shorter-than-model-height-women to express their individuality through fashion.

Alina’s belief is that petite is not a special size, it is in fact, the average size in the U.S. and the world. She is working to normalize petite in fashion as it is in real life with an inclusivity story, bringing much-needed, data-driven innovation to the fashion industry and breaking old patterns.